Experience
Graphic Designer, Nasdaq | September 2022–present
Worked as a designer in an internal team which acted as an agency for the world’s largest exchange
Day-to-day work included formatting whitepapers, cleaning up PowerPoint decks (5-100+ slides), and creating social cards, storyboards for the motion team, and digital/print ads
Longer term projects included concept work, often pitched at C-suite level, and final asset development for conferences and other large company events, look & feel designs for more involved social media and digital campaigns, provided image direction for a national brand campaign, and annual and quarterly reports for different divisions
Notable projects include working to transform the visual identity of the company from financial services to a forward-looking tech brand through an award-winning brand refresh, updating the company PowerPoint template to reflect the new brand campaign and add more flexible slide designs, and updating photo templates for the iconic 10-story screen on the Nasdaq tower in Times Square to better match brand standards
Graphic Designer/Creative Manager, Eight O’Clock Coffee (Tata Consumer Products) | March 2020–August 2022
As primary designer, helped launch wave 3 coffee brand (White Oak Coffee Roasters) with a small internal team—led packaging design and branding development, maintained website content, product images, and social calendar
Responsible for designing and delivering social posts, digital ads, website and Amazon A+ content, and in-store display materials
Worked alongside external agencies to produce videos and social media content for three accounts within the Eight O’Clock Coffee family
Notable projects include designing a new look and mechanicals for all Eight O’Clock main line bags and single-serve cartons, White Oak design and visual development, Early Riser Morning Jolt packaging design
Graphic Designer, Ascend Concepts | April 2019–February 2020
As primary designer, worked alongside Ascend’s founder on concepts for and development of ads, websites, social media posts, event marketing materials for local and national clients
Notable projects include designing a new website for The Flower Ranch (North Texas), developing promotional materials for ArtsGoggle 2019, and working on the Save Your Kitchen 2020 giveaway campaign for Traulsen
Graphic Designer/Assistant Marketing Manager, TX Whiskey | April 2017–March 2019
Designed and was responsible for creative assets and deliverables, including photos and short videos for social media, website assets, e-commerce images and digital ads, distillery launch and event calendar promotional content, and retail displays and promotional campaigns, both seasonal and evergreen
In collaboration with the assistant marketing manager, developed consistent visual style and brand voice for TX Whiskey and doubled social media following within the first year
Worked with external vendors on print projects and in-store displays
Junior Designer, McKesson | September 2015–April 2017
Selected and formatted images for McKNet, an intranet news site, and designed image frames for social use on Twitter and LinkedIn
Assisted with video and photo shoots, both stock and corporate, and assorted small projects for the in-house team
Refined and exported 300+ vector icons in the company library for internal and external use
Skills
Experienced using Adobe Illustrator, Photoshop, InDesign, and Lightroom, can use Adobe After Effects & Premiere for simple video work
Microsoft Word, Microsoft Powerpoint, Apple Keynote
Education
Texas Christian University — Bachelor of Arts, 2017 — Design Studies, Spanish & Hispanic Studies