Below is a collection of some of the work I produced while employed at Firestone & Robertson Distilling Co., makers of TX Whiskey and TX Bourbon. Not all pieces were selected by management to be used, so some are still in early stages with placeholder copy or missing details, but they are included to show design thinking and the early design process.
Cocktail Book (Fall Edition)
This book was produced as a consumer giveaway to support activation at events and assist our sales team in demonstrating TX Whiskey’s flexibility of use. I planned and executed all the set design and photography with the support of the marketing team, and designed the final product, communicating with our vendor to ensure correct file transfer and proof approvals.
brand photography
A collection of photos for social, retail campaign and digital use taken during my time at TX.
Assorted digital ads for summer, fall, and general use
Tour Sampling Sheets
These booklets are given out to anyone who takes tour at Whiskey Ranch. It includes information about our two whiskeys, the distillation process, and includes images of our custom cap design and production process.
Holiday 2017 point of sale pieces and print ad
The visual direction for point of sale was controlled by upper management, but the copy and visuals for the print ad were created and executed by myself and my coworker.
TX Summer Program: bottle hangtags
The hangtags contained themed recipes for various summer activities, to show people that whiskey, traditionally a fall and winter liquor, is just as usable during the hot summer months.
